 | | |
| The Soccer Mom Myth | 
 enlarge | List Price: $19.95 (€15.76)
Buy New: $19.54 (€15.44)
You Save: $0.41 (€0.32) (2%)
Buy New/Used from $19.54 (€15.44)
Avg. Customer Rating:  (based on 13 reviews)
Sales Rank: 264457
Category: Book
Authors: Michele Miller, Holly Buchanan
Publisher: Wizard Academy Press
Studio: Wizard Academy Press
Manufacturer: Wizard Academy Press
Label: Wizard Academy Press
Languages: English (Unknown), English (Original Language), English (Published)
Media: Hardcover
Pages: 232
Shipping Weight (lbs): 1.1
Dimensions (in): 9.1 x 6.4 x 0.5
ISBN: 1932226567
Dewey Decimal Number: 380
EAN: 9781932226560
ASIN: 1932226567
Publication Date: March 10, 2008
Availability: Usually ships in 1-2 business days
|
| Similar Items:
|
| Editorial Reviews:
Product Description
The room was a marketer s dream, filled with educated, savvy women with money and the urge to spend it. Holly asked a pointed question: "How many of you in the room consider yourself a Soccer Mom?" The silence reached a crescendo and nary a hand rose.
Every time Holly asks that question, usually only one or two women raise their hands. The numbers never change. Normally, only one to two percent of the crowd identifies themselves as a Soccer Mom. If you listen to marketers and politicians, there are millions upon millions of Soccer Moms out there, yet we've found only about seven.
What's going on here? Why aren't more women identifying themselves as Soccer Moms? Come on, there's nothing wrong with being a Soccer Mom, right? Right?
If women don't consider themselves Soccer Moms, what does that say about the effectiveness (or ineffectiveness) of billions of dollars of advertising aimed at this group?
It's time for a wake-up call about who today's female consumer really is, how she really thinks, and why she really buys both online and offline. Prepare to kick the Soccer Mom myth to the sidelines, and learn how to market to women in a way that translates into more customers, AND bigger profit.
|
| Customer Reviews: Read 8 more reviews...
Marketing with Heart November 24, 2008
Holly and Michele did an excellent job of presenting a clear, concise and compelling case for us to discover and/or create new ways of communicating in the marketplace. Read the book and you'll get detailed insight into getting that whether you're wanting to connect with women or men, it's about being authentic, in integrity and transparent. Holly and Michele want us to get that if you want people to take your message to heart, they need to know you're coming from your heart.
The book is excellent especially if you're looking to market products on the Internet.
 If the Soccer Mom is a Myth, then why repeat the theme throughtout the book? September 16, 2008
1 out of 1 found this review helpful
This book makes a number of relevant points. However, I kept asking myself why on earth do they have this red high-heel and soccer ball of *every* *single* chapter, if they are basing their central thesis on the fact that women cannot be easily be labeled and categorized using words like "soccer moms"; the usage of this repeating photography just didn't make sense to me at all. I would go so far as to say it distracted me as I was reading this book!
 I'm returning this, I suggest you don't waste your time September 13, 2008
0 out of 1 found this review helpful
This book is all theory and very little, if any, applicable advice.
It bounces around and doesn't have a consistent or focused message. Half the time this book was promoting 'Waiting for Your Cat To Bark' and citing examples from that book. Well I didn't buy THAT book I bought THIS book.
I've bought plenty of books from Amazon before and this one I'm actually going to return because of how awful it is.
I ordered the package deal of this book and the "Marketing to Women" book by Marti Barletta and although she seems to have an axe to grind with guys in her book, IT IS 10 TIMES BETTER than the Soccer Mom Misprint.
Save yourself the money and time, DON'T buy this book or buy it but don't cry to me when you don't find anything useful with it.
not worth the hype April 20, 2008
3 out of 4 found this review helpful
despite the cover design, i bought this book. if you know little, this book may help provide some insight, otherwise there's nothing groundbreaking here. it's a pretty boring read, but at least there are no bad or wrong conclusions drawn.
 Soccer Mom Myth April 11, 2008
1 out of 4 found this review helpful
Michelle and Holly are by far blowing away any other writers on this most important subject of marketing to women. Business leaders regardless of the size of their firm must make time to read this breakthrough book.
|
|
|
Soccer Toys, Gifts, DVD's, Videos and much more! | Shanganagh.com | Manchester United Superstore | Liverpool FC Superstore | Celtic FC Superstore | Football Legends Superstore | Casual Encounters Ireland | | |
